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 2024

Black History Month

Sikelela Owen | David as Tiber, 2020 

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THEME:

CREATING NEW VISUAL NARRATIVES

Being exposed to visuals from different parts of the world, and from the past, is an important part of our education. We see how other people live, and expand the world around us. When languages can be a barrier to exchange with different cultures, visuals aren’t.

Marine Tanguy, the visual detox

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“The average person sees about 10,000 commercial visuals a day… Whether we are online or not, we are constantly seeing images, and over time, this daily consumption shapes our visual narrative - the story we tell ourselves about who we are and the world around us, based on the visual information we have absorbed… Over time this daily consumption becomes our visual narrative - the story we tell ourselves and the words around us, created by that visual consumption.” Research suggests we are much better at learning content from pictures than text. The human brain processes images around 60,000 times faster than text - it takes 13 milliseconds to process an image, and 90% of information transmitted to the brain is visual. A picture is indeed worth a thousand words.  In a complex, divided world, The African Art Series is dedicated to the use of African art to facilitate cultural exploration and broadening of perspectives, whilst encouraging open-mindedness, promoting empathy and understanding, and strengthening social bonds through a sense of global community and interconnectedness with other people and cultures. This presents an exciting opportunity for progressive, forward-thinking brands, to engage in more meaningful, substantive connection with audiences. It’s unsurprising that organisations that demonstrate a genuine interest and commitment to engaging diverse audiences, are more likely to resonate with new and varied audiences, and will reap immense benefits in both the immediate and long-term. Tactical, innovatory, diversity-driven initiatives are proven to significantly bolster the reputation of a brand, positively impacting two important parameters: valuation and sales.

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Breaking Convention.

Breaking Barriers.

The African Art Series returns for Black History Month in October 2024, with a number of special partnerships, with a curated selection of brands in locations across London. Redefining the art experience, the initiative will bring the joy and pleasure derived from authentic African art into everyday social settings, breaking with convention and breaking barriers, enabling the art to reach new audiences.

Stimulating Intercultural Discourse.

Working with some of the finest African art galleries, the 2024 BHM Series will see artwork from brilliant artists, exhibited in a number of high-profile venues such as hotels, private clubs, five-star restaurants, and luxury retailers. Each installation will be expertly curated to deliver a stunning visual experience for each unique audience, whether it be a community of sophisticated art connoisseurs, casual enthusiasts or African-art newbies - an innovative approach designed to stimulate a high level of intercultural discourse within the context of the familiar sights, tastes and sounds, of non-traditional art spaces.

​​The initiative is designed to stimulate and inspire dialogue between cultures - in everyday social settings, closing the gap between communities, and bringing people together with the universal language of Art.

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Ablade Glover | Untitled, 2014 

A snapshot of some exciting collaborations with African art

Selfridges
2020

British-Nigerian multidisciplinary artist, Yinka Ilori MBE, was invited by Selfridges to design 3 windows in response to their Project Earth campaign. Each of the vitrines at Selfridges depicted a colorful natural landscape made in Ilori’s signature polychromatic palette. 

Wole Lagunju | Encore, 2019 |

Get Involved

In the midst of growing discourse on Diversity, Equity and Inclusion, it is incumbent on organisations to seek out and incorporate marketing strategies to reach and engage diverse audiences more than ever before. 

Engage a diverse customer-base.​

Against a backdrop of social justice issues, it has become mission-critical to invest in innovative strategies to engage an increasingly diverse customer-base.

 

Gone is the convenient fiction of a single, homogeneous market. The reality for most organisations, is that customer demographics are no longer as monolithic as they once seemed, and customers now look for brands that resonate with them. Brands that are slow to adapt to this reality can seem out-of-touch and dated.

Personalised engagement.​

In today's multicultural marketplace, personalized engagement with the diverse cultures in our society, can dramatically impact a company’s bottom line through better retention and higher quality, more sustainable growth.

​The African Art Series provide a charming backdrop for progressive organisations to engage a diverse, high-calibre audience. It is an initiative that offers non-contrived relevance and credibility, fostering cultural understanding that will be perceived as genuine and authentic, not superficial nor exploitative. The ubiquitous rise in the conversation on the African creative industries provides the gateway to engage in culturally-reflective initiatives such as this, that will resonate and deepen connections with a diverse audience.

 

Get in touch.

We work attentively with each partner, to ensure total alignment with corporate goals and objectives. ​Send us an email to find out more.

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Partnership

Hotels | Restaurants | Private Clubs | Retailers

We invite high-end brands and establishments to participate in the 2024 Black History Month initiative. To participate, the venue must have an attractive contemporary aesthetic, be located within the Central London, and be open to members of the public. The process is fully collaborative, and our expert team will work with you to ensure the final art selection and the duration of the partnership is tailored to your stated preferences.

All artwork will be available for sale and Partners will receive a commission on any acquisitions. 

01

INITIAL
CONSULTATION

02

ART
SELECTION

03

DELIVERY & INSTALLATION

04

COMMISSION
ON ACQUISITIONS

El Anatsui | Untitled, 1993 | Tempera on tropical hardwood 

Venues

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