The Programmes
The African Art Series offers tailored programmes that bring contemporary African art into workplaces, public venues, and commercial environments. Each is designed to create distinct forms of impact — from supporting employee wellbeing, to enriching cultural encounters, to building meaningful brand and institutional partnerships.
Adelaide Damoah | This is Me the Inconsistency of the Self, 2018
Corporate Installations
Art That Works Where You Work
The spaces we work in shape how we think, feel, and perform. In today’s business environment, culture and wellbeing are as critical as productivity. The African Art Series offers curated installations of contemporary African art that bring originality, depth, and inspiration into the workplace.
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Why It Matters:
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Employee Wellbeing: Research shows exposure to visual art reduces stress, supports mental clarity, and enhances workplace satisfaction.
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Cultural Engagement: Bold, relevant artworks spark reflection and conversation — embedding diversity and inclusion into the lived environment of teams and visitors.
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Client Experience: A striking artwork in a reception area, boardroom, or executive office creates memorable first impressions and elevates corporate identity.
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Brand Positioning: Align your business with a forward-thinking cultural initiative that signals authenticity, creativity, and commitment to meaningful engagement.
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How It Works:
We tailor each installation to your space, culture, and objectives. From single-statement pieces to rotating collections, every placement is carefully curated to harmonise with its environment while introducing a fresh, thought-provoking perspective.
Public Engagement
Art That Reaches Wider Audiences
The most powerful art experiences often happen outside traditional galleries. The African Art Series curates seasonal exhibitions, artist features, and installations in public-facing environments — from hotels and restaurants to cultural venues and flagship retail stores. Each project transforms familiar settings into opportunities for reflection, conversation, and discovery.
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Why It Matters:
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Cultural Relevance: Public-facing spaces become part of a wider cultural dialogue, positioning them as contributors to the creative landscape of the city.
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Audience Engagement: Art creates moments of pause and curiosity for guests, visitors, and passers-by — elevating the everyday into a shared cultural experience.
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Brand Resonance: Hosting contemporary African art signals openness, creativity, and commitment to cultural exchange.
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Community Impact: Installations invite dialogue across diverse audiences, building empathy and strengthening social bonds.
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How It Works:
We design each project in collaboration with the host venue to ensure the art complements and elevates its environment. Installations may be seasonal, event-linked, or long-term, and can be accompanied by artist talks, private viewings, or curated public events to deepen engagement.
Commercial Partnerships
Art Meets Brand Storytelling
Partnership with The African Art Series enables brands to align with one of the most dynamic cultural movements in the global art world. Through curated collaborations — from co-branded exhibitions to bespoke activations — we create opportunities for businesses to engage audiences with authenticity, creativity, and cultural depth.
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Why It Matters:
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Brand Differentiation: Stand out by aligning with an initiative that blends artistic excellence with cultural relevance.
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Audience Connection: Engage meaningfully with discerning, diverse audiences through experiences that spark curiosity and conversation.
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Cultural Credibility: Demonstrate a genuine commitment to inclusivity, creativity, and innovation by supporting contemporary African art.
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Shared Value: Partnerships extend beyond sponsorship — they create shared narratives that enrich both brand and cultural landscape.
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How It Works:
We work closely with brand partners to design activations that align with their identity, goals, and audiences. From in-store exhibitions to collaborative campaigns and cultural events, each project is bespoke, carefully crafted to ensure resonance and impact.